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Research papers

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Christine Barton, Ravi Dhar
September 22, 2016
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Citation

Chadwick, Barton and Dhar (2016a, September 22). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact-8876


Videos

Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Ravi Dhar, Christine Barton
June 15, 2016
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Citation

Chadwick, Dhar and Barton (2016a, June 15). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact